 |
According to a recent HeBS analysis, revenues directly attributable to search-generated leads
(natural and paid search) produced the highest source of website traffic and revenues for the
hotel - more than email marketing, strategic linking, online banner ads, third party intermediaries,
Web 2.0 initiatives and other forms of advertising combined. On average, search engines contribute
over 50% of the hotel website traffic. In reality, this percentage varies greatly (48%-75%)
depending on website optimization strategies, Internet marketing proficiency, property type,
customer segmentation, location, budget allocations, etc.
Our Web Site Optimization process involves improving the quality of the website content and rich
media, enhancing usability and trust-worthiness of the site, presenting all key aspects of your
hotel product, addressing your main customer segments, and boosting search engine friendliness
( quick SEO fix) via enhancing the keyword density, page titles, description tags and meta tags.
For franchised properties without a stand-alone website, optimization of the property mini-site on
the brand website is the perfect starting point.
Website optimization leads to increased conversion rates and ROIs, and boosts Internet-related
direct-to-consumer bookings. A Website Optimization Audit of the existing hotel website, usually
performed by an unbiased outside consultancy, is a good start in this respect.
Some Tips and Advice on SEO
Call us at 1-877-817-3057 or e-mail us at info@tourismexchange.com for more information.
|
|
